FOR INFORMATION ON HOW TO TEAM UP WITH THE ROUGHNECKS CALL:

OUR FANS

• Over 12,700+ fans came to every Roughnecks home game in 2007.
• Our fan base is 51% female.
• 84% of our fans work in the white or grey collar professions.
• 35% of our fans are between the age of 20 and 39.
• Families make up 44% of the Roughnecks fan base
• Over half of the families that attend Roughnecks games include more than one child
• Over 50% of our fans report household income of $80-100,000+ per year
• Over 85% of our fans have a university degree
• 60% of our fans own their home
  

IN GAME PROPERTIES

Carpet Logo

• The most prominent Propert at the Pengrowth Saddledome on game nights.
• Excellent exposure in-arena and on television
• Dasher Boards (Pair)
• Highly visiable exposure on both sides of the arena.
• Change your advertisements each game to coincide with other promotions (Valentine's Day, Easter, etc.)

• The most eye catching property at the Saddledome
• Enhances your presence at the Saddledome through attentiongrabbing annimations played on all three LED Power Rings, one along the outer bowl and two on the Energy Board

Game Night Sponsor

• Total dominance of the game environment including the half time show.
• Only 8 sponsorships available

Jersey Patch

• Direct exposure on all jerseys worn by the Roughnecks
• Only 3 sponsorships available

Game Element Sponsorship

• Repeated exposure for your organization by sponsoring a piece of the game action
• Partial list of available sponsorships
• Player introductions
• Face-offs
• Power Play
• Penalty Kill
• Instant Replays
• In game videos
• Player of the Game

In game Promotion

• Generate excitement around your product through an interactive in game promotion
• Roughnecks provide a roving announcer, live Jumbotron coverage and PA announcements to support your promotion

Halftime Show

• Showcase your business with a contest, race or game of skill during halftime at each Roughnecks home game

Mascot Sponsorship

• Excellent exposure for your business with logo placement on our mascot, Derrick
• Derrick's derrick, used in all pre-game festivities can be branded as well
• Only 3 sponsorships available on Derrick's derrick

THE DRILL CREW

• Fantastic exposure for your brand during performances and in-crowd giveaways includes exposure at all Drill Crew appearances.

Jumbotron Commercials

• Expand your presence at the Saddledome with commercials highlighting your business

Matrix Logo

• Enhance logo recognition by posting your logo on the Matrix reader board during Roughnecks games

ROUGHNECKS ENVIRONMENT

• The Roughnecks environment includes all of our properties outside of the arena
• Player appearances - Great brand exposure year-round with your logo on Roughneck player jerseys and autograph cards (Only 1 sponsorship available)
• Press conferences - Excellent exposure for your business on a banner displayed at Roughnecks press conferences (Only 2 sponsorships available)
• Pocket Schedule - Reach new customers with an advertisement on the Roughnecks pocket schedule
• Over 75,000 pocket schedules are distributed in Calgary and the surrounding area (Only 5 sponsorships available)
• Roughnecks website - Increase contact with potential customers by advertising on the Roughnecks website
• Independent research shows over 87% of the Roughnecks audience gets most of their information from calgaryroughnecks.com
• Riggers Report e-newsletter - Interact directly with Roughnecks fans through the Riggers Report e-mail newsletter
• Promote your business and make special offers to over 5,000 (and growing) subscribers